Thursday, January 22, 2015

The Media In 2014...From Predictions Made In 2004!

One of my favorite short films back in 2004 was one called "Epic 2014".  It was faux documentary that purported to report on the media scene in 2014.  It walks the viewer quickly through the history of the internet from Tim Berners-Lee up to 2004 (when the film was made) and then it begins to "report"/speculate about what the next ten years will hold.

If you haven't ever watched it or haven't watched it in awhile, take 8 minutes right now to take a look:

There is some silly stuff here (like Google-zon) and the video does not really hint at the rise of stuff like Facebook and Twitter (much less Instagram and Tinder...).

But the takeaway is an eerily prescient statement concerning the current state of the internet:

"At its best, edited for the savviest readers, [the internet] is a summary of the world - deeper, broader and more nuanced than anything available ever before.  But at its worst, and for too many,  [the internet] is merely a collection of trivia, much of it untrue, all of it narrow, shallow and sensational. But [the current state of the internet ] is what we wanted.  It is what we chose."
I don't know of anything that is quite this well done (or this insightful) about the future of the internet over the next 10 years (leave a comment if you do!) but I suspect that much of what we will be looking backwards at will involve new technologies like the one demonstrated in the 2 minute video below from Microsoft:

In case you are curious, the hardware and software capable of doing all this is coming to you next year.