Wednesday, October 22, 2008

Geographic Analysis Of World's Top Social Networks, Search Engines (Oxyweb via Digital Inspiration)

Digital Inspiration pointed yesterday to a very cool map put together by the writers at Oxyweb that shows the top social networking sites by country. You can see the map below (click on it to get a full sized version).

I am color blind so it is difficult for me to make out, but it appears that MySpace is only the most popular social networking site in the US and that Facebook has really good penetration in the Med. It also appears pretty clear that you need to be on Orkut in Brazil or India and something called "V Kontakte" appears to be very popular in Russia and parts of Central and Eastern Europe. Oxyweb has been building this map for the last three months so you can examine some trends as well.

The map of search engine popularity is a little more predictable with Google holding the high ground almost everywhere. The exceptions are very interesting, however. Again, click on the map below to go to the full image. Once you are done, check out the Oxyweb blog. It is fairly new, but with content like this, it looks like it is going to be worth following.

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