I have been thinking a lot about innovation recently. It occurred to me that the US Army has
a number of official specialties. We have Strategists and Simulators and Marketers, for example. Why not, I thought, make Innovator an Army specialization? I tried to imagine what that might look like. I know my understanding of Army manpower regulations and systems is weak, but bear with me here. This is an idea not a plan. Besides, what I really want to focus on is not the details, but how the experience might feel to an individual soldier. So, this is one of their stories...
I
made it! The paperwork just became final. Beginning next month, I
am--officially--a 99A, US Army Innovator.
The
road to this point wasn’t easy. I graduated college with a degree
in costume design and a ton of student debt. After my plans to work
on Broadway fell through (Who am I kidding? They never even got off
the ground), I had to do something. The Army
looked like my best option.
For
the last two years, I have been a 68C, a "practical nursing specialist", working out of a
field hospital at Ft. Polk. My plan had always been to make sergeant
and then put in my OCS packet. Things changed for me after a Joint
Readiness Training Center rotation.
Patients
kept coming to us with poorly applied field dressings. They were
either too tight and restricted blood flow or too loose and fell off.
As I thought about it, it occurred to me that there might be a
combination of fabrics, that, if sewn together correctly, would be
easy to apply, form a tight seal to the skin, and still be easy to
change or remove.
As
soon as I got back to the barracks, I hit the local fabric store,
pulled out my sewing machine, and made a prototype.
It took a few tries (and lots of advice and recommendations from the
doctors and nurses in the unit) but eventually I got it to work. I
never thought I would be able to use both my
nursing skills and my costume design skills in one job
but here I was, doing it!
I
wasn’t sure what I was going to do with my new kind of field
dressing until one of the RNs made me demonstrate it for the hospital
commander. He watched without saying a word. He finally asked a few questions to make sure he knew how it worked, and then
things got quiet.
Finally,
my RN spoke up, “I think we could really use something like this,
Sir.” He stood up straight and said, “I agree.” Then he
looked at me. “I’m going to hate to lose you, Specialist,” he
said, “but I think you need to put in for an MOS reclassification.”
Until
the hospital commander told me about it, I had never even heard of
99A. There were some direct appointments, of course, but those were
coming out places like MIT and Silicon Valley. For normal soldiers
like me, getting into the Innovation Corps was more like going into
Civil Affairs or Special Forces. You had to have some time in
service but, more importantly, you had to have a good idea.
At
first, it was easy. I simply submitted my idea to a local Innovation Corps recruiter. I included some
pictures and a short video that I shot on my cell phone of my
prototype in action. The recruiter told
me that the Army used the same “deal
flow”
system used by venture capitalists. I’m not sure what that all
entails but, in the end, it meant that my idea was one of the 50%
that moved on
to the next level.
My
next step was a lot more difficult. You can think of it as the Q
course for Army innovators. I went TDY for a month to the Army’s
Innovation Accelerator in Austin, Texas. Like all business
accelerators,
the goal was to give me time, space, mentorship and (a little) money
to flesh out my idea. I worked with marketing experts and graphic
designers to come up with a good name and logo. I worked with
experts in the manufacturing of medical equipment to help refine the
prototype. I even had a video team come in and make a great 2 minute
video showcasing the product. It was exciting to see all of the
other ideas and to have a chance to talk about them with the enlisted
soldiers, officers, and even some college students and PHDs--all
trying to bring their ideas to life.
The
Army crowdsourced
the decision about which projects got to move on from the
accelerator. That meant that each of us put together a “pitch
page,” kind of like what you would see on Kickstarter
or IndieGoGo.
Units all across the Army had a fixed number of tokens they could
spend on innovative projects each quarter. Each of us needed to get
a set number of tokens or we would not be allowed to move on. In the
end, out of the hundreds of applications and the dozens of people at
the accelerator, I was one
of the 10 chosen
to move forward, one of 10 who gets to call themselves a US Army
Innovator.
That’s
where I am today. My next step is a PCS move to a business
incubator.
I could stay here in Austin with the Army’s business incubator,
but the Army has deals with incubators all over the country. I am
hoping to get a slot in one of the better medtech
incubators
in Boston or Buffalo. It will be a two year tour (with the
possibility of extension), which should give me plenty of time to
bring my idea to market, with the Army as my first customer.
For
me, the best part is that I am now getting Innovation Pay. It is a
lot like
foreign language proficiency pay or dive pay.
I’m not getting rich but it sure is better than what I got as a
specialist. More importantly, there are ten tiers, and each time you
move up, you get a pretty substantial raise. This means that once
you become an Innovator, you are going to want to stay an Innovator.
The
other great part about this system is that you can move up as fast as
you can move up. There are no time-in-service requirements. If I am
successful in the business incubator, for example, I could be a CEO
(Innovator Tier 6) in just a couple of years. Running my own company
at 28? Yes, thank you!
And
if I fail? I know there are still bugs to work out with my idea. I
have to get the cost of production down, and there are lots of
competitors in the medical market. Failure could happen. While I
won’t be happy if it does, the truth is that, by some estimates,
90%
of all start-ups fail.
The Army has thought about this, of course, and gives Innovators
three options if their projects fail.
First, I could go back to
nursing. I would need some refresher training but my promotion
possibilities wouldn’t take a hit. The Army put my nursing career
on pause while I was in the Innovation Corps.
The second option is
that I come up with a new idea or re-work my old one. The Innovation
Corps has developed a culture of “intelligent
failure,”
which is just a fancy way of saying “learn from your mistakes.”
In an environment where 90% of your efforts are going to fail, it is
stupid to also throw away all of the learning that happened along the
way. Besides, the Army also knows that persistence
is a key attribute of successful entrepreneurs.
The Army wants to keep Innovators who can get up, brush themselves
off, and get back in the saddle.
Finally, I might be able to go back
to the accelerator as an instructor or take a staff position in
Futures Command or one of the other Army organizations deeply
involved in innovation.
I’ve
had a chance to talk to a lot of soldiers, enlisted, NCOs, and
officers, on my journey. The Innovation Corps is pretty new and,
while many have heard about it, almost none of them really understand
what it takes to become an Innovator. That doesn’t seem to matter
though. Almost all of them, and particularly the old-timers, always
say the same thing: “The Army has been talking about innovation my
whole career. I am glad they finally decided to do something about
it.”
For
me? I’m just proud to be part of it. Proud to help my fellow
soldiers, proud to help the country, and proud to be a US Army
Innovator.